SEBASTIAN

A HAIR EVOLUTION


Sebastian Professional came to us as a high-quality brand well-known among hairstylists, but had trouble catching on among younger consumers. We responded by creating the #WHATSNEXT platform that focused on the next generation creating their vision for the future. Through print and digital mediums, we told the story of a group of five daring young activists and advocates and how their ability to define beauty on their own terms helped them push their messages of societal change forward.