BEAUTY CAN CHANGE THE WORLD
Founded to help at-risk girls, national non-profit Project Glimmer needed a better way to communicate with their audience. So, we created a unique and ownable visual vocabulary and a platform called WORK YOUR MAGIC that empowers young women by celebrating their individual talents and speaking their language. As part of the initiative, we organized a Day of Empowerment that brought 50 girls into our S12 Studio space for makeovers sponsored by Sephora, a portrait shoot, and a power lunch, plus professional workshops and a panel discussion with inspirational women entrepreneurs ad speakers. We then watched as these experiences transformed these girls, giving them confidence and the real-life skills they need to succeed.