To help Estée Lauder launch Poppy Sauvage by Violette, we created Poppyland: an immersive, digital-first experiential event. Teased online with a series of digital shorts, the project culminated with a launch event where beauty editors, influencers, and industry veterans walked through the doors of our S12 Studio into a transformational, poppy-filled landscape including the instagrammable Poppy Room. In addition to providing creative direction for the event as well as creating its name and identity, we also produced digital content to take advantage of Violette’s online following including a livestreamed Masterclass where she performed a product demo makeover with Sophia Panych, Deputy Digital Beauty Director at Allure.