DOUGLAS

BEAUTY TRANSFORMED


With over 108 years of history, perfumery Douglas came to us looking for a unique look and point of view in an industry dominated by sameness. We delivered with an entirely new visual identity and brand strategy that elevated Douglas to a whole new level. We partnered with legendary photographer Peter Lindbergh to establish a new visual direction that embraced authenticity with the #doitforyou platform — a new look and feel that was rolled out to Douglass stores in 2,400 locations across 19 countries