Buffalo by David Bitton came to us having lost their relevance as culture changed around them with the advent of the #MeToo movement. We worked directly from the brand positioning “Proud to Provoke” and created a modern platform and new visual identity to connect with the consumer of today. #TellMeMore let us redefine sexy by empowering women and starting a candid conversation allowing men and women to define what they really wanted in their relationships. In the end, #TellMeMore established Buffalo as a brand with a relevant perspective, resulting in millions of earned impressions and an increase in sales.