REDEFINING A HISTORIC FAMILY
The Boghossian family have been master jewelers since the early 20th century. But after six generations of relying on personal reputation, the family approached us wanting a strong brand for the future. We distilled over 100 years of Boghossian family history to create a bespoke identity that reflected both the family's Middle Eastern origins and their contemporary practice. Then after launching the new brand, we delivered two years of campaign work featuring the iconic Bella Hadid to help fully establish Boghossian as a high-class jewelry brand.