ACQUA DI PARMA


REFRESHING A CLASSIC


Acqua Di Parma had always been worn by established successful men, but over time they had lost traction among younger men who were just beginning to find success of their own. We reworked the brand from the ground up with a new strategy built on simplicity, sophistication, and perfect imperfection, and a brand identity to match — resulting in an Acqua Di Parma that spoke to the sensibilities of the truly modern man.