PROJECT GLIMMER – BEAUTY CAN CHANGE THE WORLDFounded to help at-risk girls, national non-profit Project Glimmer needed a better way to engage with their audience, and bring their mission to life. We gave them a unique and own-able visual vocabulary and a new platform, WORK YOUR MAGIC, that empowers young women by celebrating their individual talents and speaking their language. To launch WORK YOUR MAGIC, we organized a Day of Empowerment that brought 50 girls into our S12 Studio space for makeovers sponsored by Sephora, a portrait shoot, and a power lunch, plus professional workshops and a panel discussion with inspirational women entrepreneurs ad speakers. We then watched as these experiences transformed these girls, giving them confidence and the real-life skills they need to succeed. Tangible success stories included some of the girls being accepted into college and securing employment as a result of the support and transformation they received.