JOE FRESH – FREE YOUR FRESHJoe Fresh, a Canadian apparel brand, was known for bringing great value through price and design. But in an increasingly competitive world, they were losing relevance. We helped them find their purpose and infused excitement back into the brand by creating "Free Your Fresh," a platform celebrating people who do things with a twist and celebrate the unexpected in the everyday. In its second season, this successful platform has resulted in a renewed energy and engagement around the brand at retail, online, and in social media.
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