ARTISTRYA premium beauty brand known for delivering high-quality, scientifically-advanced products, Artistry came to us struggling to attract a younger demographic. We found that over 70% of their digitally-native target audience were influenced by via social sharing when making beauty purchases, and value experiences like travel over material things. We leaned into that insight and made the destinations themselves the inspiration for each collection. We launched the millennial-focused Artistry Studio with fun products in distinct new packaging, and a social-first campaign that uses each season to highlight the sights, sounds, and energy of a new international city. In the first two seasons, we were able to build an Instagram following of over 100k highly engaged #passionistas, and sell out both collections within two days of their launch.